GDPR Compliant Web Analytics — European Alternatives
Privacy-first European analytics platforms that replace Google Analytics — no cookies, no consent banners, full GDPR compliance out of the box.
Why choose a European web analytics?
- No consent banners needed — most EU analytics tools are cookie-free
- Data never leaves the EU; no transatlantic transfer headaches
- Lightweight scripts that improve your page speed vs Google Analytics
- Compliant with GDPR, ePrivacy Directive, and upcoming Data Act
Pirsch Analytics
🇩🇪 Germany, GermanyCookie-free server-side analytics with open-source core
Alternative to: Google Analytics
Piwik PRO
🇵🇱 Poland, WroclawEnterprise analytics suite with built-in consent manager and CDP
Alternative to: Google Analytics, Adobe Analytics
Plausible Analytics
🇪🇪 Estonia, TartuLightweight, cookie-free analytics with no consent banners needed
Alternative to: Google Analytics
Simple Analytics
🇳🇱 Netherlands, AmsterdamZero-cookie analytics with AI-powered natural language queries
Alternative to: Google Analytics
TelemetryDeck
🇩🇪 Germany, AugsburgPrivacy-first analytics for both apps and websites
Alternative to: Google Analytics, Firebase Analytics
Wide Angle Analytics
🇩🇪 Germany, GermanyGDPR-compliant analytics made entirely in the EU
Alternative to: Google Analytics
Quick Comparison
| Product | Country | Open Source | Free Tier | Founded |
|---|---|---|---|---|
| Plausible Analytics | 🇪🇪 Estonia | Yes | No | 2019 |
| Simple Analytics | 🇳🇱 Netherlands | No | No | 2018 |
| Piwik PRO | 🇵🇱 Poland | No | Yes | 2013 |
| Pirsch Analytics | 🇩🇪 Germany | Yes | Yes | 2020 |
| TelemetryDeck | 🇩🇪 Germany | No | Yes | 2021 |
| Wide Angle Analytics | 🇩🇪 Germany | No | Yes | — |
Frequently Asked Questions
What is the best European alternative to Google Analytics?
Plausible Analytics and Piwik PRO are the most popular. Plausible is simpler and lighter; Piwik PRO offers fuller feature parity with GA and a generous free tier.
Do I need cookie consent banners with EU analytics tools?
Most EU analytics tools (Plausible, Simple Analytics, Pirsch) are cookie-free and do not require consent banners.
Is Google Analytics legal in the EU?
Multiple EU data protection authorities have ruled Google Analytics non-compliant due to US data transfers. European alternatives avoid this issue entirely.
Need help migrating?
We're building step-by-step guides for switching from Google Analytics, Adobe Analytics to European alternatives. Request a guide and we'll prioritise it.